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Search engine marketing strategies are based on market analysis to know about your strengths and weaknesses of your business type. It gives you best ideas how customers are thinking about your products or services and what areas are needed to be taken careful attention after taking services from sem experts. You can do in-depth market analysis including strengths, weaknesses, threats and opportunities that can affect your business growth considerably. The search engine marketing strategies should cover the mission statement of the online business type along with measuring the goals and objectives, target market segments and how your products are positioning at the market place. Business owners will know about the potential areas of growth by determining their current and future search media mix, search strategy and search engine visibility.